It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
The prices of local buyers for the product or service under study are stated in order to determine the characteristics of their negotiation.
Analysis of the characteristics of up to 3 products/services (tariff heading) with greater potential to be entered into a new local or international market.
