It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
The availability and scope of distribution channels of the tariff sub-item under study in the country / target market is established.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
