It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
Speakers or story tellers (story tellers) are identified in the local or foreign market who meet the requirements for which they are expected to be hired.
The five most important competitors are identified by stating their relevant data for their respective analysis.
