It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
