It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
The types of means of transport available at the destination are determined to mobilize the tariff heading in the country / target market, including the risks associated with the development of local infrastructure.
The channels suitable for the distribution of the product or service in the country / target market are listed, including important data of each one.
