It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
The availability and scope of distribution channels of the tariff sub-item under study in the country / target market is established.
Gathering information through primary and secondary sources to go beyond basic insights to provide a richer, more strategic decision-support service.
