The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases
Analysis of the characteristics of up to 3 products/services (tariff heading) with greater potential to be entered into a new local or international market.
The five most important competitors are identified by stating their relevant data for their respective analysis.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
