The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
Customs agencies are mentioned, the scope of which is better adapted for the effective import of the tariff subheading in destination.
A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
