The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
