The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases
A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff heading under study.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
