Gathering information through primary and secondary sources to go beyond basic insights to provide a richer, more strategic decision-support service.
$2,000
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
