The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
$1,000
A report will be delivered with the following data and their respective conclusions:
VARIABLES FAIRS
A comparative table will be identified and made with 8 fairs globally, with a greater focus on the market / target country related to the product / service (tariff subheading) of research. The variables that will be considered are the following:
1. Name of the fair, place and date of completion.
2. Number of attendees at the fair in the last 2 years
3. Version (number of times the fair has been held)
4. Number of stands at the fair in the last 2 years
5. Recognition at the international level of the fair
6. Aspects for attending the fair as a visitor
7. Characteristics that justify having a stand at the fair
9. Price of the 2 X 2 stand at the fair
10. Profile of buyers (age, socioeconomic level, educational level, needs, nationalities)
11. Periodicity of the fair
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
The availability and scope of distribution channels of the tariff sub-item under study in the country / target market is established.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
