The potential buyers of the product or service in the target country / market are identified, stating their contact data and relevant characteristics.
$1,500
A report will be delivered with the following data and their respective conclusions:
BUYERS VARIABLES
A comparative table will be made of the 5 main buyers selected based on the requirement including the following variables:
1. Name of the company
2. Profile description
3. Nationality of the company
4. Contact data of up to 3 people that generate value for the collection of this information (Name, position, direct telephone, cellular (if provided), email, 2 possible social networks of the person (if you have them: linkedin and twitter preferably), the company’s website, 2 possible social networks of the company (linkedin / facebook and twitter of preference) and physical address).
5. Years of buyer experience in the target market / country.
6. Business turnover of the company
7. Number of employees
8. Recognition of the company in the market / target country
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
