The Trade Mission in the USA, highlighted in Specialty Drinks, brings participants closer to a mature market in craft and premium beverages. Objective: identify wholesale channels and specialized retailers for craft drinks. Focus: visits to craft hubs in Portland and Denver. Activities: participation in Fancy Food and Craft Brewers Conference, tastings, and meetings with distributors. Value: learning about branding, alcohol regulation, and specialized distribution. Experience: tasting sessions, visits to breweries and distilleries. Result: agreements with distributors and US market entry plan. Sources: Craft Brewers Association; Fancy Food Show; TTB (USA).
