The Trade Mission in Mexico, highlighted in Specialty Drinks, connects participants with local chains and regional markets. Objective: explore production and commercialization of coffees, tequilas, and regional beverages. Focus: visits to Guadalajara and Puebla and participation in specialized fairs. Activities: tastings, production workshops, and B2B meetings with buyers. Value: knowledge of local chain, denominations of origin, and export channels. Experience: visits to producers and technical panels. Result: leads for business alliances and export strategies. Sources: Expo Café; Tequila Regulatory Council; ANTAD.
