The Trade Mission in the Netherlands, highlighted in Specialty Drinks, facilitates access to European hospitality and FandB markets. Objective: explore HoReCa channels and craft beverage distribution. Focus: Amsterdam and Haarlem, hospitality innovation hubs. Activities: participation in Horecava and meetings with horeca distributors. Value: distribution models for horeca, packaging, and consumer trends. Experience: guided tastings, showrooms, and meetings. Result: import contacts and European distribution strategies. Sources: Horecava; Port of Amsterdam; NBTC.
