A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff heading under study.
$1,500
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES PRICE IN COUNTRY / MARKET OBJECTIVE:
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Price of the product / service for the end user
2. Product / service price for corporate buyer (wholesaler or distributor)
3. Expected margin in the sale of the end user
4. Margin waiting for sale to corporate buyer
5. Payment times (in 1 single display, 30 days, 60 days, against delivery, etc.)
6. Form of payment (transfer, cash, deposit, credit card)
7. Taxes that should be considered locally
8. Promotions and discounts
The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
