The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. BUYER VARIABLES (FINAL USER):
1. Qualitative characteristics of the buyer (age, sex, socio-economic level, level of education, type of housing, generation (x, y, z, etc.), religion, access to new technologies, exposure to traditional and digital media, occupation )
2. Negotiation culture
3. Form through which they make their purchases (by recommendation, by impact on social networks, by own decision, by necessity)
3. Means by which they carry out transactions (digital, face-to-face, telephone, etc.)
4. Frequency of purchase
5. Expectations in the purchase of the product / service
6. Lifestyle and interests
The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff heading under study.
The five most important competitors are identified by stating their relevant data for their respective analysis.
