The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. BUYER VARIABLES (FINAL USER):
1. Qualitative characteristics of the buyer (age, sex, socio-economic level, level of education, type of housing, generation (x, y, z, etc.), religion, access to new technologies, exposure to traditional and digital media, occupation )
2. Negotiation culture
3. Form through which they make their purchases (by recommendation, by impact on social networks, by own decision, by necessity)
3. Means by which they carry out transactions (digital, face-to-face, telephone, etc.)
4. Frequency of purchase
5. Expectations in the purchase of the product / service
6. Lifestyle and interests
It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
Detailed information on substitute products or services at destination that will allow identifying business opportunities.
