The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. BUYER VARIABLES (FINAL USER):
1. Qualitative characteristics of the buyer (age, sex, socio-economic level, level of education, type of housing, generation (x, y, z, etc.), religion, access to new technologies, exposure to traditional and digital media, occupation )
2. Negotiation culture
3. Form through which they make their purchases (by recommendation, by impact on social networks, by own decision, by necessity)
3. Means by which they carry out transactions (digital, face-to-face, telephone, etc.)
4. Frequency of purchase
5. Expectations in the purchase of the product / service
6. Lifestyle and interests
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
The legal aspects of the target country that will allow the introduction of the tariff subheading in research are stated.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
