The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. BUYER VARIABLES (FINAL USER):
1. Qualitative characteristics of the buyer (age, sex, socio-economic level, level of education, type of housing, generation (x, y, z, etc.), religion, access to new technologies, exposure to traditional and digital media, occupation )
2. Negotiation culture
3. Form through which they make their purchases (by recommendation, by impact on social networks, by own decision, by necessity)
3. Means by which they carry out transactions (digital, face-to-face, telephone, etc.)
4. Frequency of purchase
5. Expectations in the purchase of the product / service
6. Lifestyle and interests
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
The channels suitable for the distribution of the product or service in the country / target market are listed, including important data of each one.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
