Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
$1,500
The comparison matrix of 3 selected countries is made where the following aspects are evaluated and weighed: Additionally, a report is delivered justifying the objective, alternate and contingent market.
A. MACROECONOMIC VARIABLES
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B. LOGISTIC VARIABLES
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C. DEMOGRAPHIC VARIABLES
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D. MARKET VARIABLES
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E. VARIABLES FOREIGN TRADE
The updated prices of local wholesalers are established in order to understand the variation of available values, including discounts that apply by volume or another aspect.
It mentions the local media in the country or target market where features and contact data of these are included, which allow viewing the one that will best adapt to the product or service under analysis.
The types of means of transport available at the destination are determined to mobilize the tariff heading in the country / target market, including the risks associated with the development of local infrastructure.
