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The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
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Target market definition, It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
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Corporate buyer profile, The most important data on the characteristics of the composite buyer in the target market whose scope will allow to establish its economic behavior is obtained.
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The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
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It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
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General Analysis of the Country Sector, It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
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It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
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Evaluation and selection factors Market Objective, Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
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Country selection, A detailed and in-depth analysis is carried out based on the most important criteria of 5 potential countries for the export of the tariff sub-item under study.
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Selection of Product / Service (tariff heading) exportable
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They are courses abroad, between two and three consecutive months, where a language is learned and reinforced, cultural activities are carried out and a great international relationship is obtained.
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Languages abroad, It is the immersion in a country for the study of a language with the purpose of mastering it, creating great value for their personal and professional performance, and the generation of value and skills in their competences at an international level.