It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
Speakers or story tellers (story tellers) are identified in the local or foreign market who meet the requirements for which they are expected to be hired.
Detailed information on substitute products or services at destination that will allow identifying business opportunities.
