A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES PRODUCT / SERVICE IN COUNTRY / MARKET OBJECTIVE:
For products:
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Physical characteristics of the product
2. Labeling characteristics
3. Characteristics of the packaging
4. Product presentations
5. Warranty or after-sales service
6. Product quality
For services
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Characteristics of the service
2. Features of service delivery
3. Service delivery time
4. Form of sale of the service
5. Warranty or after-sales service
6. Quality of the service
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
