Detailed information on substitute products or services at destination that will allow identifying business opportunities.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES PRODUCT / SERVICE IN COUNTRY / MARKET OBJECTIVE:
For products:
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Name of the product
2. Time in the product market
3. Origin the product
4. Market share
5. Type of consumer to whom it is addressed
6. Socioeconomic level that buys the product
7. Places of purchase of the product
8. Product availability nationwide
9. Growth of local demand (in destination) of the product
10. Rotation of the product at destination
For services
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Name of the service
2. Time in the service market
3. Origin the service
4. Market share
5. Type of consumer to whom it is addressed
6. Socioeconomic level that buys the service
7. Places of purchase the service
8. Service availability at the national level
9. Growth in local demand (at destination) of the service
10. Average annual sales of the service at destination
A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff heading under study.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
The channels suitable for the distribution of the product or service in the country / target market are listed, including important data of each one.
