The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES COMMUNICATION IN COUNTRY / MARKET OBJECTIVE:
1. A comparative table is identified and made with the types of communication (verbal, non-verbal and graphic) through which the product / service (tariff sub-item) under study in the market / target country is disclosed.
2. A comparative table and analysis of the media (TV, radio, press, internet, etc.) that are used in the market / target country is made to publicize or promote the product / service (tariff subheading) under study.
3. A comparative table of non-formal media (groups, associations, networks, events, breakfasts, etc.) is identified and generated.
Analysis of the characteristics of up to 3 products/services (tariff heading) with greater potential to be entered into a new local or international market.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
