The Trade Mission in Mexico, highlighted in Sustainability and Traceability, brings participants closer to regional sustainability initiatives. Objective: identify solutions for traceability, waste management, and clean energies. Focus: Guadalajara and Mérida with presence in sector forums. Activities: meetings with suppliers, technical panels, and visits to pilot plants. Value: implementation of practices improving competitiveness and access to conscious markets. Experience: technical workshops and business tables. Result: sustainability plan and supplier list for pilot projects. Sources: Expo ANTAD; Agri-Food Sustainability Forum; SEMARNAT.
