A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES PRODUCT / SERVICE IN COUNTRY / MARKET OBJECTIVE:
For products:
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Physical characteristics of the product
2. Labeling characteristics
3. Characteristics of the packaging
4. Product presentations
5. Warranty or after-sales service
6. Product quality
For services
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Characteristics of the service
2. Features of service delivery
3. Service delivery time
4. Form of sale of the service
5. Warranty or after-sales service
6. Quality of the service
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
