A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES PRODUCT / SERVICE IN COUNTRY / MARKET OBJECTIVE:
For products:
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Physical characteristics of the product
2. Labeling characteristics
3. Characteristics of the packaging
4. Product presentations
5. Warranty or after-sales service
6. Product quality
For services
Comparison of 5 brands identified in the market / target country with the study sub-tariff heading, in which the following variables are evaluated:
1. Characteristics of the service
2. Features of service delivery
3. Service delivery time
4. Form of sale of the service
5. Warranty or after-sales service
6. Quality of the service
It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
