The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES COMMUNICATION IN COUNTRY / MARKET OBJECTIVE:
1. A comparative table is identified and made with the types of communication (verbal, non-verbal and graphic) through which the product / service (tariff sub-item) under study in the market / target country is disclosed.
2. A comparative table and analysis of the media (TV, radio, press, internet, etc.) that are used in the market / target country is made to publicize or promote the product / service (tariff subheading) under study.
3. A comparative table of non-formal media (groups, associations, networks, events, breakfasts, etc.) is identified and generated.
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
Detailed information on substitute products or services at destination that will allow identifying business opportunities.
