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Target market definition, It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
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The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
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Product / service analysis, A detailed analysis is made of 5 competing brands in the target country that will state the physical composition and presentation of the product / service, a substitute for the research subheading.
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Price analysis, A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff sub-item under study.
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Analysis of channels., The availability and scope of distribution channels of the tariff sub-item under study in the country / target market is established.
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The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.
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Analysis of logistic, The types of means of transport available at the destination are determined to mobilize the tariff heading in the country / target market, including the risks associated with the development of local infrastructure.
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Legal Analysis, The legal aspects of the target country that will allow the introduction of the tariff subheading in research are stated.
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International fairs, The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
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Technical data product exportable, Elaboration of a file with relevant data required by government entities for the export and import of the tariff subheading under study.
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National or international speakers, Speakers or story tellers (story tellers) are identified in the local or foreign market who meet the requirements for which they are expected to be hired.
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Identification of the Product in the Target Market, Detailed information on substitute products or services at destination that will allow identifying business opportunities.