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It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
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General Analysis of the Country Sector, It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
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It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
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Evaluation and selection factors Market Objective, Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
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Country selection, A detailed and in-depth analysis is carried out based on the most important criteria of 5 potential countries for the export of the tariff sub-item under study.
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Selection of Product / Service (tariff heading) exportable