The Trade Mission in the United States, highlighted in Social Commerce, introduces participants to the heart of Silicon Valley, where technologies redefining interaction between users, creators, and brands are born. Hubs in San Francisco linked to social platforms, e-commerce startups, and spaces developing AI-driven sales models will be explored. The agenda contemplates participation in Shoptalk panels and meetings with experts in the creator economy, social ads, and conversational commerce. Innovations in automation, impact measurement, and journey design integrating content, community, and conversion will also be analyzed. Attendees will access key trends in monetization, micro-influencers, and social marketplaces. The mission offers a clear route to adapt digital strategies to North American consumer behavior.
