The Trade Mission in Mexico, highlighted in Omnichannel, allows understanding how Latin American companies are accelerating their transformation to integrate physical and digital channels under a cohesive experience. The mission exposes best practices in e-commerce, traditional retail, marketplaces, and hybrid models driving growth in the region. Participants can observe logistical processes adapted to the Mexican market, as well as new trends in payments, digital marketing, and omnichannel operation. Relationship spaces with local retail ecosystem benchmarks are also included. The mission is useful for organizations wishing to expand or strengthen their presence in Latin America.
