The Trade Mission in Singapore, highlighted in Omnichannel, takes place in one of the most advanced and strategic technological hubs in Southeast Asia. The country is a pioneer in digital retail, smart logistics, in-store automation, and multichannel experiences oriented to the urban consumer. During the mission, solutions in data analysis, customer journey, digital payments, phygital experience, and omnichannel platforms operated by global and regional brands are reviewed. The visit includes specialized fairs, sessions with Asian experts, and tours of innovation spaces applied to commerce. It is a key opportunity to understand the high-dynamism Asian market.
