The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
$1,000
A report will be delivered with the following data and their respective conclusions:
VARIABLES FAIRS
A comparative table will be identified and made with 8 fairs globally, with a greater focus on the market / target country related to the product / service (tariff subheading) of research. The variables that will be considered are the following:
1. Name of the fair, place and date of completion.
2. Number of attendees at the fair in the last 2 years
3. Version (number of times the fair has been held)
4. Number of stands at the fair in the last 2 years
5. Recognition at the international level of the fair
6. Aspects for attending the fair as a visitor
7. Characteristics that justify having a stand at the fair
9. Price of the 2 X 2 stand at the fair
10. Profile of buyers (age, socioeconomic level, educational level, needs, nationalities)
11. Periodicity of the fair
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
A detailed comparison of the prices of the substitute product / service in the country / target market is carried out in relation to the tariff heading under study.
Gathering information through primary and secondary sources, with the goal of providing relevant data for decision-making.
