The characteristics of the competitors in the target country are obtained, which will allow the local company to know the scope of the actors they will face when they introduce their product or service abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES COMPETENCE IN COUNTRY / MARKET OBJECTIVE:
1. Volume of direct competitors in the target market or market / destination country
2. Distribution in the market of local and international competitors
3. Size of competitors
4. Establish the existence of monopoly by competitors
5. Financial strength of competitors
6. Volume of competitors’ sales (in general terms)
7. Culture of negotiation of competitors
8. Strengths of competition
9. Weaknesses of the competition
10. Positioning in the competition market
11. Exporting countries (competitors) of the tariff heading in the market / target country
12. Growth of imports in the market / target country of the tariff heading for the last 3 years
13. Export volume of the market / target country of the tariff heading in the last 3 years
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
The five most important competitors are identified by stating their relevant data for their respective analysis.
