The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. VARIABLES OF THE CORPORATE BUYER (COMPANIES):
1. Commercial structure of the company (corporate buyers)
2. Departments responsible for purchases
3. Purchasing process of the corporate buyer
4. Negotiation culture
5. Trading times and purchases
6. Form through which they make their purchases (by recommendation, by refereces in the market, by necessity)
7. Means and payment times of the buyers
8. Frequency of purchase
9. Expectations in the purchase of the product / service
10. Expected after-sales services for product / service purchases
It mentions the aspects that allow to identify the scope and opening of a specific sector in order to introduce a product, service or develop it.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
