Executive Immersion Program in Pricing for Profitability

This executive education program, delivered in collaboration with the University of Chicago Booth School of Business, equips senior leaders with rigorous economic frameworks and advanced pricing strategies to drive profitable growth and value creation. Through an immersive learning experience, participants will explore customer value assessment, willingness-to-pay analysis, competitive pricing dynamics, and data-driven decision-making.

Program Objectives

• Apply economic reasoning and analytical frameworks to make more effective strategic and executive decisions under uncertainty.
• Assess, create, and monetize customer value using the Economic Value to the Customer (EVC) framework to strengthen pricing power and competitive positioning.
• Design profit-maximizing pricing strategies by evaluating customer willingness-to-pay, demand dynamics, costs, and market competition.
• Analyze competitive market behavior and pricing decisions using game theory concepts and strategic interaction frameworks to anticipate market responses.
• Leverage data-driven insights and evidence-based leadership practices to improve business performance, resource allocation, and long-term value creation.

Program Structure

• Duration: 7 days / 6 nights
• Academic Component: Executive education sessions at the University of Chicago
• Market Access Component: Company and institutional visits
• Ecosystem Exposure: Chicago business and economic ecosystem
• Certification: Executive certificate of participation