Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
$1,500
The comparison matrix of 3 selected countries is made where the following aspects are evaluated and weighed: Additionally, a report is delivered justifying the objective, alternate and contingent market.
A. MACROECONOMIC VARIABLES
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B. LOGISTIC VARIABLES
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C. DEMOGRAPHIC VARIABLES
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D. MARKET VARIABLES
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E. VARIABLES FOREIGN TRADE
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
It establishes the set of own characteristics that allow knowing the size and composition of the market, in which it is desired to introduce or develop a local or foreign product or service.
The five most important competitors are identified by stating their relevant data for their respective analysis.
