The Trade Mission in France, one of the most sophisticated markets in the foodtech and functional industry, allows participants to explore the innovation core located in Paris and Lyon. The experience includes analyzing trends in nutraceuticals, advanced organic products, healthy ingredients, and solutions for metabolic wellness. The agenda contemplates visits to SIAL and Natexpo, fairs recognized for exhibiting the latest in functional, natural, and ecological foods. Attendees will hold appointments with suppliers, distributors, and research centers in applied nutrition. Startup ecosystems developing technologies for nutritional traceability and food personalization will also be explored. The mission facilitates the identification of new business opportunities and European alliances in healthy products. Upon conclusion, participants will obtain a clear perspective to innovate in functionals within demanding markets. Sources: SIAL Paris; Natexpo (2024).
