It is the set of characteristics of the market to which you want to export products or services, and which will allow the expansion of the company abroad.
$1,000
A report will be delivered with the following data and their respective conclusions:
A. TARGET MARKET VARIABLES:
1. Demography: age, gender, socio-economic level, education, occupation.
2. Psychography: lifestyle, tastes, preferences, personality, values, customs, hobbies.
3. Uses: type of product / service used, frequency, situations in which it requires product / service.
4. Benefits: most common benefits you expect to obtain from the product / service.
5. Geographical location: location of potential users.
It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.
The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.
The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
