The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
$1,000
A report will be delivered with the following data and their respective conclusions:
VARIABLES FAIRS
A comparative table will be identified and made with 8 fairs globally, with a greater focus on the market / target country related to the product / service (tariff subheading) of research. The variables that will be considered are the following:
1. Name of the fair, place and date of completion.
2. Number of attendees at the fair in the last 2 years
3. Version (number of times the fair has been held)
4. Number of stands at the fair in the last 2 years
5. Recognition at the international level of the fair
6. Aspects for attending the fair as a visitor
7. Characteristics that justify having a stand at the fair
9. Price of the 2 X 2 stand at the fair
10. Profile of buyers (age, socioeconomic level, educational level, needs, nationalities)
11. Periodicity of the fair
Analysis of the characteristics of up to 3 products/services (tariff heading) with greater potential to be entered into a new local or international market.
Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.
Speakers or story tellers (story tellers) are identified in the local or foreign market who meet the requirements for which they are expected to be hired.
