The most important international fairs are identified with the objective that the product / service under study has a high demand potential and generates an adequate pipeline.
$1,000
A report will be delivered with the following data and their respective conclusions:
VARIABLES FAIRS
A comparative table will be identified and made with 8 fairs globally, with a greater focus on the market / target country related to the product / service (tariff subheading) of research. The variables that will be considered are the following:
1. Name of the fair, place and date of completion.
2. Number of attendees at the fair in the last 2 years
3. Version (number of times the fair has been held)
4. Number of stands at the fair in the last 2 years
5. Recognition at the international level of the fair
6. Aspects for attending the fair as a visitor
7. Characteristics that justify having a stand at the fair
9. Price of the 2 X 2 stand at the fair
10. Profile of buyers (age, socioeconomic level, educational level, needs, nationalities)
11. Periodicity of the fair
The most important data on the characteristics of the corporate buyer in the target market whose scope will allow to establish its economic behavior.
The channels suitable for the distribution of the product or service in the country / target market are listed, including important data of each one.
Gathering information through primary and secondary sources to go beyond basic insights to provide a richer, more strategic decision-support service.
