Selection of Exportable Product/Service (Tariff Heading)

A report is generated based on the evaluation of the tariff heading in the exportable product / service matrix. The variables considered are the following:

1. Intrinsic and production attributes:
   1. Do you have a competitive advantage in innovation?
   2. Do you have a competitive advantage in quality?
   3. Another type of competitive advantage?
   4. Can the product / service be produced on a large scale?
      and. Is the product / service considered high quality?
   5. Does the product / service comply with environmental or health standards at the international level?
2. External attributes
   1. Can the product / service be provided in Spanish, English or another language?
   2. Does the product / service meet international standards?
   3. Does the product / service compete internationally?
   4. Does the product / service have quality certification? and. Is the product / service ready to be used abroad?
   5. e. Does the product / service have competitors in the foreigner?
3. Intangible attributes
   1. Does the product / service have a technical sheet?
   2. Does the product or service have a post-sale or warranty service?
   3. Is the product / service patented?
   4. Is there a trademark registration? and. Does the product / service have a technical sheet?
   5. Does the product / service have a manual?
4. Other aspects
   1. Does the company have the resources to market the product or service abroad?
   2. Does the company have trained personnel to meet product / service demand requests abroad?
   3. Does the company have an international image (website, catalogs or other tools) for the effective communication of the product / service abroad?
   4. Has the tariff heading been identified? and. Does the product / service have tariff preferences?
   5. Will the company be able to sustain at least a year the incursion of the product in the foreign market despite not having sales?

Note: Each factor is valued from 1 to 3. The rating scale is as follows:

• 1 If you do not have
• 2 You have it but it does not apply
• 3 You have and apply

Results:

• 1-33 The company must initiate immediate adjustments to the product / service or analyze another
• 34-66 It is a product / service that can become competitive but adjustments must be made to achieve it
• 67-99 The product / service is competitive and meets the requirements for the international market