Business
Education
Travel
Market Research/Market Research on Demand

Evaluation and Factor Selection Market Objective, Alternative and Contingent

Characteristics that will allow to define the market with greater probability of success in which a product or service will be introduced. Additionally, two countries are included (alternative and contingent) that will serve as support to evaluate the potentiality in an alternative way.

$1,500

USD

Description

The comparison matrix of 3 selected countries is made where the following aspects are evaluated and weighed: Additionally, a report is delivered justifying the objective, alternate and contingent market.

A. MACROECONOMIC VARIABLES

  1. Population
  2. GDP (USD Millions)
  3. GDP per capita (USD)
  4. Percentage growth GDP (%)
  5. Percentage Devaluation rate (%)
  6. Exchange rate (country / USD currency)
  7. Bilateral exchange rate (foreign country currency / local currency)
  8. Percentage Unemployment (%)
  9. Percentage Inflation (%)
  10. Risk of non-payment

 

B. LOGISTIC VARIABLES

  1. Local infrastructure
  2. Number of international airports
  3. Number of international ports
  4. Financial system
  5. Supply of logistics companies
  6. Offer of customs agencies
  7. Strikes
  8. Transportation costs

 

C. DEMOGRAPHIC VARIABLES

  1. Type of government
  2. Religion
  3. Official language
  4. Number of languages ​​spoken
  5. Cultural proximity
  6. Culture of openness to foreigners
  7. Number of holidays

 

D. MARKET VARIABLES

  1. Local competition
  2. International Competition
  3. Tariff Barriers
  4. Non-Tariff Barriers
  5. Use of technology
  6. Traditional purchase
  7. Buy through the internet

 

E. VARIABLES FOREIGN TRADE

  1. Free trade agreements with the country of origin
  2. Opening to extranejros products / services
  3. Exports the product or service abroad

Related Services

Objective Country Analysis

Market Research/Market Research on Demand

It establishes the most important characteristics of the target country, determining its high impact aspects for the development of international business.

$1,000

Identification of the Product in the Target Market

Market Research/Market Research on Demand

Detailed information on substitute products or services at destination that will allow identifying business opportunities.

$1,000

MR Extended Insights as a Service (IaaS)

Market Research/Market Research Subscription

Gathering information through primary and secondary sources to go beyond basic insights to provide a richer, more strategic decision-support service.

$2,000