Buyer Profile (End User)

The particularities of the final user in the target market are analyzed in order to know their social and purchasing behavior.

$1,000

USD

Description

A report will be delivered with the following data and their respective conclusions:

A. BUYER VARIABLES (FINAL USER):
1. Qualitative characteristics of the buyer (age, sex, socio-economic level, level of education, type of housing, generation (x, y, z, etc.), religion, access to new technologies, exposure to traditional and digital media, occupation )
2. Negotiation culture
3. Form through which they make their purchases (by recommendation, by impact on social networks, by own decision, by necessity)
3. Means by which they carry out transactions (digital, face-to-face, telephone, etc.)
4. Frequency of purchase
5. Expectations in the purchase of the product / service
6. Lifestyle and interests

Related Services

The means of communication and their characteristics that are used in the target market to identify or position the product / service under study are identified.

$1,000

Detailed information on substitute products or services at destination that will allow identifying business opportunities.

$1,000

Gathering information through primary and secondary sources to go beyond basic insights to provide a richer, more strategic decision-support service.

$2,000