The Trade Mission in the United States offers access to the world’s largest MICE ecosystem, focusing on New York as a gateway to the main sector actors. The mission allows connecting with international fair organizers, corporate venues, incentive agencies, and associations leading global congresses. Additionally, it facilitates exploration of trends dominating the US market: hyper-personalization, event technology, sustainability, and large multisectoral shows. Ideal for companies seeking international scale and new value chains.
