The Trade Mission in Mexico, highlighted in Customer Experience, brings participants closer to one of Latin America’s most dynamic retail ecosystems, where omnichannel, digital payment, retail media, and e-commerce expansion converge. The agenda includes visits to Mexico City, with tours of new-generation stores and innovation centers specialized in customer experience. Attendees participate in Expo ANTAD and eCommerce Day, accessing key content on regional trends, data analytics, point-of-sale experience, and hybrid models. Additionally, the mission offers meetings with local CX, technology, and process optimization providers, allowing identification of concrete opportunities for the Latin American market.
