The Trade Mission in Spain will allow companies to connect with the main premium tourism actors in Marbella, a leading Mediterranean luxury hospitality destination. The visit positions participants in front of hotel chains, specialized DMCs, luxury operators, and tourism clusters focused on high-net-worth travelers. The environment facilitates exploring global trends like ultra-personalization, elite wellness, sensory experiences, and boutique tourism. Additionally, it offers opportunities for B2B meetings, technical tours, and alliances with flagship hotels. The mission drives strategies to increase luxury supply, sophisticate services, and raise customer experience standards.
