
The Trade Mission in Mexico connects the delegation with one of the most dynamic tourism poles in Latin America, where Cancun advances towards sustainable practices integrated into hospitality, transport, and environmental management. The program allows exploring regional initiatives, energy efficiency technologies, coastal regenerative tourism, and collaborative models between public and private sectors. Cancun acts as a natural hub for alliances with operators, destinations, and associations seeking to strengthen sustainability standards. The mission provides spaces for networking, trend analysis, and high-value business meetings.