The Trade Mission in Italy allows understanding how cultural and heritage destinations like Florence adopt advanced sustainability practices integrating tourist flow management, digitalization, and regenerative models. The agenda offers access to institutions, local operators, and specialized forums presenting technologies to optimize mobility, visitor management, and heritage protection strategies. Italy is a European benchmark in responsible tourism, facilitating direct learning on standards applicable to emerging markets. The mission boosts commercial opportunities and alliances with key actors to replicate these models in Latin America.
