The Trade Mission in South Korea, highlighted in Social Commerce, allows understanding one of the world’s most mature markets in integration between social networks, mobile-commerce, and immersive experiences. The agenda takes place in Seoul, a city where giants like Kakao, Coupang, and Naver Shopping operate, pioneers in integrated shopping and AI-based recommendations. Participants will attend specialized conferences on digital commerce, real-time marketing, and advanced personalization technologies. Innovation labs and leading companies in live-shopping and O2O ecosystems will also be visited. The mission facilitates the analysis of subscription, loyalty, and fast delivery models influencing Asian consumer behavior. Upon completion, attendees can adapt successful practices to the Latin American context.
