The Trade Mission in Mexico, highlighted in Social Commerce, provides a complete view of the Mexican digital market, one of the fastest-growing in Latin America. The agenda includes participation in eCommerce Day and specialized workshops on social commerce, content strategies, and conversion models based on digital communities. Participants will explore the Mexico City ecosystem, where platforms, agencies, and startups dedicated to social performance and conversational commerce operate. Practices in creator management, live-selling, and analytics to optimize sales from social networks will be reviewed. Additionally, methodologies applied to niches, micro-influencers, and hybrid experiences will be addressed. The mission allows identifying expansion opportunities in the regional environment.
