The Trade Mission in China, highlighted in Social Commerce, connects participants with the world’s most advanced ecosystem in digital commerce integrated with streaming, marketplaces, and social communities. The agenda includes exploring the Hangzhou hub, headquarters of the Alibaba ecosystem and cradle of viral live-selling models dominating Asia today. Innovation centers, incubators, and spaces where content, live-commerce, and smart retail leaders operate will be visited. Participants will attend meetings with experts on platforms like Taobao, Tmall, and Douyin to understand conversion dynamics, data, and engagement. Automation cases, AI applied to recommendation, and audience building strategies will also be reviewed. The mission allows identifying technological integration opportunities and new digital expansion routes. Upon completion, attendees will obtain a deep vision of the future of social commerce on a global scale.
