The Trade Mission in the United States, highlighted in Omnichannel, allows knowing how major global brands design consistent experiences across multiple touchpoints, powered by advanced analytics and emerging technologies. The agenda connects participants with experts who have built the most influential models of modern retail, incorporating personalization, automation, and omnichannel strategies at scale. Innovations in customer experience, digital shelf, channel unification, smart fulfillment, and North American consumer behavior trends are explored. Operating methodologies used by leading retailers and disruptive startups are also analyzed. The mission allows observing best practices applied in physical stores, e-commerce, and hybrid platforms.
