The Trade Mission in the United States, highlighted in Customer Experience, connects participants with the world’s most influential retail ecosystem, where global trends in omnichannel, personalization, and physical-digital experience converge. The agenda takes place in New York, home of the NRF Big Show, the most important event in world retail, complemented by technical visits to iconic stores applying advanced analytics, automation, and immersive experience models. Attendees hold meetings with CX providers, data platforms, and customer journey experts, exploring success stories in loyalty, retail media, and point-of-sale optimization. The mission allows understanding how US giants redesign customer experience in highly competitive markets.
