The Trade Mission in South Korea, highlighted in Customer Experience, exposes participants to a market where retail digitalization reaches exceptional levels, integrating AI, automation, and highly socialized experiences. The agenda includes visits to Seoul, one of the global capitals of technological retail, touring cashier-less stores, immersive experiences, and flagship stores of brands combining pop culture, content, and commerce. Attendees participate in specialized retail and CX conferences, in addition to meetings with leading companies in UX, omnichannel, and technologies applied to customer experience. The mission allows understanding how Korea merges entertainment, design, and data to generate unique consumption experiences.
