The Trade Mission in Singapore, highlighted in Customer Experience, offers access to one of the most advanced markets in digital retail, smart customer journeys, and consumption-applied analytics. The agenda includes tours of Singapore, visiting highly digitized commercial spaces, futuristic stores, and innovation labs integrating AI, automation, and experience design. Participants attend RetailEX and Customer Experience Asia, deepening into personalization, omnichannel, and touchpoint optimization strategies. The mission includes meetings with retail-tech companies and digital transformation centers to identify immediate applications in Latin American markets.
