The Trade Mission in China, highlighted in Customer Experience, allows participants to explore one of the world’s most advanced retail ecosystems, where smart stores, invisible payments, and high-impact phygital models converge. The agenda includes visits to Shanghai, global capital of technological retail, and tours of flagship immersive stores of leading brands integrating AI, computer vision, and automation. Attendees participate in specialized sessions within CIIE and Alibaba and JD.com innovation centers to know the Chinese market’s omnichannel experience standards. Additionally, meetings with analytics, CX architecture, and retail media companies are held to understand how hyper-personalized journeys are built. The mission offers a deep vision of innovation in customer experience applicable to any Latin American market.
