
The Trade Mission in the United States, highlighted in AI Pricing, brings participants closer to the heart of Silicon Valley, where the most influential algorithms and platforms for optimizing prices in retail and e-commerce are developed. The goal is to understand how leading companies apply predictive models, automation, and advanced experimentation to manage prices in real-time. The agenda includes activities in San Jose and the Bay Area tech corridor, with access to AI conferences, development centers, and companies specialized in commercial data science. Attendees will explore cases of personalized pricing, dynamic elasticity, and massive purchase pattern analysis. The mission integrates meetings with machine learning experts, technological accelerators, and business solution providers. The final value lies in identifying scalable tools and methodologies proven by the US market.